Our Philosophy

We love coffee. We believe that pour over coffee can induce a simple and refined lifestyle. We want to help everyone to enjoy the best coffee made by themselves at home. For that reason, we would like to promote pour over coffee by providing the finest coffee equipment for you to choose from.

Our Philosophy

Glimpse of life

Starts with bitterness, and ends with a sweet aftertaste. Coffee is as intriguing as life. In the aromatic fragrance of coffee, we seem to be able to have a glimpse of life.

The Pursuit of Aesthetics

A cup of coffee is not only an energy drink; it represents a lifestyle and a persistent passion towards perfection, minimalism and aesthetic.

Finding Rest in a Busy World

In our everyday hectic schedule, we often find ourselves in an endless loop of a work and chores, neglecting the basic needs of our soul. Try finding a break within our schedule, stop for a moment. Take a coffee break and savour the divine peace of silence.

Appreciate the Happiness in Life

A cup of coffee in a mechanical routine can bring hope, passion and happiness. It is not only the source of motivation, but also your muse.

Our Core Values

Excellence

Our company strives to do our best to produce the best coffee for our customers. We make sure we only sell coffee high quality products. We hope our customers find us reliable and dependable, and that our service will go beyond their expectations.

Sincerity

We believe that genuine relationships with business partners and customers are what lead a company to success. We aim to be loyal to our business partners. We also seek to give honest opinions and advices to our customers and to stay away from white lies that cover up harsh truth.

Passion

One person with passion is better than 99 people with interest. Our motivations fuel our everyday to enjoy our work. We are not only passionate about coffee but also about our lives.

Positivity

We believe positivity is what we need in every single day of our life, just like coffee. We provide happiness to our customers through the process of coffee making. We hope our brand brings joy to people.

Innovation

Reacting to changes, seeking original ideas, and discovering new opportunities is our company’s all-time-goal. We want to stay close to the  ever-changing world and bring the best products to our customers.